EverFocus ED930 Bedienungsanleitung PDF herunterladen (Seite 14)

The Best Ideas for a Successful Campaign

The way your target group uses the media is continuously changing. You can use this change to your advantage. With

our methods and communication channels which are tailored to your individual requirements, you can address your target

group in a suitable and effective manner. In close cooperation with you, our marketing specialists will  nd the right com-

munications mix for your campaign. Utilize our experience in the  elds of print, online, cross-media, corporate publishing,

direct marketing and layout services for your success.

THE MEDIA MIX

Advertising campaign

and accompanying expo-

sure of your key topics in

the appropriate publica-

tions, on a national and

international level.

Depending on your se-

lection, you can address

more than 100,000

decision makers.

Banners, webinars and

white papers in the ap -

propriate portals for

your target groups and

their newsletters.

Detailed company and

product presentations in

our cross-sector product

platform PRO-4-PRO.com.

Production of brochures,

customer or company

magazines, corporate

books or custom pu-

blishing for individually

targeted addresses –

with research of content

and authors, modern and

attractively designed,

in high-gloss editions.

The traditional letter is

gaining in importance

again as a direct marke-

ting instrument. We will

be glad to  nd the right

postal addresses for you.

Thanks to 2,000 selection

criteria, categorised

according to sectors, po-

sitions, areas of work and

interest, your message

will be delivered – in the

literal sense of the word.

Prints or pdf special

editions of your specialist

article, which can be dis-

tributed at exhibitions, to

your sales force or to top

decision makers in direct

negotiations, or can be

placed on your website

or sent as a mailing.

online

corporate publishing

direct marketing

reprints

+++ Address

decision makers ++

+++ Generate

leads +++

+++ Position

your brand +++

+++ Acquire

your customers +++

+++ Generate

extra value +++

Corporate

Publishing:

Direct

Marketing: Reprints: Print: Online:

GENERAL TERMS AND CONDITIONS FOR ADVERTISEMENTS,

SUPPLEMENTS, DIGITAL AND ONLINE ADVERTISING

1. These General Terms and Conditions shall apply to all contracts (hereinafter referred to as “orders”) relating to the publication of one or several

adverts of one advertiser (hereinafter: “client”) in the magazines of Wiley-VCH GmbH & Co. KGaA (hereinafter: “publisher”) for the purpose of

dissemination and relating to the placement of online advertising on the publisher’s websites. They shall also apply to orders for third-party supple-

ments in the magazines published by the publisher. The client acknowledges these General Terms and Conditions upon placing an order.

2. Differing, conﬂ icting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract,

unless the publisher expressly agrees to them.

3. The following shall apply to clients wishing to place more than one advert: The discounts shown in the advert price list are only granted for

advertisers’ adverts which appear in a printed product within one year. The timescale begins on the date of appearance of the  rst advert, unless

a different start date has been agreed in writing upon signing of the contract. The size of discount is based on volume. If, within a year, fewer

adverts are taken than originally agreed, the publisher shall be entitled to re-calculate the discount based on the difference between the actual

and guaranteed number taken.

4. Upon contractual signing, the client shall be entitled to release further adverts in addition to the volume stated in the order within the agreed

timeframe or that stated in clause 3.

5. Order cancellations must be issued in writing. The cancellation charge imposed in the case of cancellation on the deadline date for the placement

of the advertisement (or thereafter) is the total order value. In each speci c instance, however, the client is expressly granted the right to provide

proof that the contractor suffered no loss, or at any rate only a lower loss.

6. Orders for adverts and other marketing material to be published speci cally and exclusively in speci c issues, speci c publications or in speci c

places in the publication must reach the publisher in suf cient time – i.e. not later than on the date speci ed in the order con rmation – for the client

to be able to be informed before the advert deadline of whether the order can be executed in the requested manner.

7. Adverts and online advertising not directly recognizable as adverts because of their editorial layout will be clearly marked with the word “Advert”

by the publisher.

8. The publisher reserves the right to reject advert orders – including individual adverts under a blanket contract – or orders for inserts, on grounds

of content, origin or technical format, under its own standard and factually justi ed principles if the content of such orders contravenes legal or

regulatory stipulations or if their publication is unacceptable for the publisher. This applies to orders submitted to branch of ces, receiving agencies

or representatives. Orders for inserts are only binding for the publisher once the insert template has been submitted and approved. Inserts which,

due to the format or appearance, may appear to the reader to be part of the newspaper or magazine, or which contain third-party adverts, shall

not be accepted. Rejection of an order shall be communicated to the client without delay. In such cases, the publisher reserves the right to request

repayment of any discounts granted.

9. The client is responsible for punctual delivery of proper ready-to-print material or supplements or for punctual delivery of materials required for on-

line advertising. In the case of digital ready-to-print material the client undertakes to deliver proper artwork, complying in particular with the format

or the technical speci cations of the publisher, punctually for the print material deadline. The publisher shall request replacement for recognizably

inaccurate or damaged printing material without delay. The publisher guarantees print quality customary to that of the title concerned within the

scope of the possibilities of the printing material. Before a digital transmission of artwork, the client is responsible for ensuring by means of suitable

technical measures that the transmitted  les are free of any computer viruses. Should the publisher discover computer viruses in a  le transmitted by

e-mail, said  le will be deleted immediately without the possibility of the client making any related claims.

10. Discernibly unsuitable or damaged ready-to-print material and/or advertising material is to be replaced by the client immediately when requested

to do so by the publisher. The cost of producing ordered ready-to-print material and/or of producing ordered advertising material as well as of

substantial alterations to originally agreed versions that are requested by the client and for which the latter is responsible due to the technical quality

of the ready-to-print material and/or advertising material supplied will be borne by the client. Should any de ciencies in the ready-to-print material

and/or advertising material not be immediately discernible during the review process, but only become discernible in the printing operation and/or

upon insertion, the client is not entitled to raise any claims on account of an inadequate printout and/or poor insertion.

11. Print documents will only be sent to the client if speci cally requested. The obligation of safekeeping ends three months after expiry of contract.

12. In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/

or video content is reproduced) the client is responsible for ensuring that the necessary approvals from GEMA [society for musical performing and

mechanical reproduction rights in Germany] or other copyright associations and/or owners have been obtained.

13. The client shall be entitled to a reduction in payment or a corrected replacement advert in cases of fully or partly illegible, incorrect or incomplete

printing of adverts, but only to the extent that the purpose of the advert is affected. This shall be excluded if the defect results from incorrect ready-

to-print material (see clause 10 above). Should the publisher allow the timeframe given to him to elapse or should the replacement advert still be

incorrect, the client shall be entitled to a reduction in payment or cancellation of the contract. Complaints – except if defects are not obvious – must

be asserted within four weeks from receipt of invoice and proof.

14. (1) The client’s claims for damages shall be excluded unless provided for otherwise hereinafter. This exclusion of liability shall also apply in favour

of the publisher’s legal representatives and vicarious agents in the event that the client asserts claims against them.

(2) Claims for damages on account of death, injuries or adverse health effects as well as claims for damages caused by a violation of essential

contractual obligations shall be exempt from the liability exclusion in paragraph 1. Essential contractual obligations shall mean obligations, the

ful lment of which is necessary in order to achieve the objectives of the contract, Liability for damages caused by intentional or grossly negligent

breaches of obligations on the part of the publisher, his legal representatives or vicarious agents shall also be exempt from the liability exclusion.

(3) The provisions of the German Product Liability Act (ProdHaftG) shall not be affected by the above.

15. Sample print-outs will only be provided where speci cally requested. The client shall be responsible for the correctness of the returned samples.

The publisher shall observe all error corrections made known to it within the period speci ed upon sending the sample. Should the client fail to return

within the speci ed period a sample sent on time by the publisher, approval for print shall be deemed to have been given.

16. Unless any speci c sizing requirements have been given, the amount to be charged shall be calculated based on the print size that is normal

for the type of advert.

17. The client avouches that his is the unconditional owner of all rights of use to the advertising material necessary for publication and distribution.

In this respect he indemni es the publisher from all claims by third parties, and grants the publisher the rights of usage necessary for publication

of the advertising material.

18. The client avouches that he is entitled to set the hyperlinks connected to the online advertising. The client furthermore af rms that he will abide by

the applicable data privacy legislation – in particular of the Federal and the Teleservices Data Protection Act– and also impose such a responsibility on

their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising

material in the online offering of the publisher, the client also af rms that they will abide by the precepts of the German Telemedia Act (TMG) and/or

of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data.

19. Should the client fail to pay in advance, the invoice shall be sent immediately or within a maximum of fourteen days after publication of the

advert. The invoice must be paid within the period given in the price list, starting from the date of receipt of invoice, unless a different payment

period has been agreed in individual cases.

20. In the event of a delay or deferral in payment, interest and recovery costs shall be added to the amount due. In the case of payment delay, the

publisher may withhold further publication under the order concerned until payment is made and demand advance payments for the remaining

adverts. Where there is established doubt over the client’s ability to pay, the publisher shall be entitled, even during the duration of an advertising

contract, to make the publication of further adverts dependent on the prepayment of the sum due and the settlement of outstanding invoices,

regardless of the payment terms originally agreed.

21. The publisher shall provide, upon request, a copy of the advert along with the invoice. Depending on the type and scope of advertising contract,

advert extracts, record pages or full record numbers will be provided. If a record can no longer be created, it will be replaced with a legally binding

certi cation from the publisher of the publication and distribution of the advert.

22. In the event of a reduction in circulation, a price reduction may be claimed for contracts for a series of adverts if, in the overall average of the

insertion year of the  rst advert, the average circulation stated in the price list or stated any other way or, if a circulation  gure is not given, the

average number of issues sold (for trade magazines, where appropriate, the average actual distribution) in the previous calendar year is not exceeded.

A reduction in circulation is only deemed as a de ciency eligible for a price reduction if it amounts to

– 20% for circulation of up to 50,000 copies

– 15% for circulation of up to 100,000 copies

– 10% for circulation of up to 500,000 copies

– 5% for circulation of up to 500,000 copies.

In addition, claims for price reductions are excluded for contracts if the publisher has given the client suf cient notice of the reduction in circulation

for the client to be able to cancel the contract before publication of the adverts.

23. The publisher shall not be responsible for any delays in performance caused by unforeseeable events which the publisher cannot inﬂ uence (such

as strikes, lock-outs, disruption of operations, etc.). After the cessation of such events, the publisher may either publish adverts in the next possible

issue of the printed work or online advertising medium, or withdraw from the contract – entirely or in part. In this context, the client shall not be

entitled to claim damages.

24. The place of performance and exclusive place of jurisdiction for all disputes shall – to the extent permitted by law – be the publisher’s head-

quarters, at present Weinheim, Germany.

25. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the

International Sale of Goods.

Magazine Overview Dates & Contents Prices & Formats Technical Data Distribution Contact

General terms

of Business

Online

& Print

Page

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